If it’s true that the design boom is coming to an end you need to focus on how to build a rock solid business. I’m not into fear mongering so we’re not going to talk about work drying up. Instead, I want to help you get your business ready so that you have a business that works for you and is as ... Read More about How to Organize Your Digital Client Files in 5 Steps
The 3 Questions You Need to Be Asking BEFORE Every Discovery Call
This is not a drill. When someone books a discovery call with you it's an opportunity to grow your business. It's a compliment to what you've created but don't take anything for granted. Both of you are sacrificing valuable time to be on this call so make it work overtime for you. Here are the ... Read More about The 3 Questions You Need to Be Asking BEFORE Every Discovery Call
WHAT REVISION REQUESTS ARE QUIETLY REVEALING ABOUT YOUR BUSINESS
Are revision requests crushing your soul? So many designers feel shattered when the requests come pouring in and don't seem to stop. My client Rebecca has been in business for over 10 years, she's booked solid for six months on a regular basis, has dozens of outstanding reviews and is considered ... Read More about WHAT REVISION REQUESTS ARE QUIETLY REVEALING ABOUT YOUR BUSINESS
How to Increase your Discovery Call Conversion Rate
How many discovery calls have you done this week, this month, this year? I used to think booking a lot of these calls was a sign that my business was doing well. In a sense that's true because you're getting noticed. But the real goal is getting a new client from the call. So how do we increase your ... Read More about How to Increase your Discovery Call Conversion Rate
How to Create an Outstanding Client Experience
What's the number one source of referrals for your business? I ask this question to every new interior designer I work with and the answer is almost always former clients. If that's true for you doesn't it make sense that you should put all your energy into creating an outstanding client experience? ... Read More about How to Create an Outstanding Client Experience
Understanding your Analytics – What to Track and Why It’s Important
For creatives it can be scary even to contemplate analytics - what do they mean, where do I find them. The truth is that they're the key to your growth and understanding your analytics will empower you as the CEO of your business. Let's take away the word and look at what we're really talking ... Read More about Understanding your Analytics – What to Track and Why It’s Important