For creatives it can be scary even to contemplate analytics - what do they mean, where do I find them. The truth is that they're the key to your growth and understanding your analytics will empower you as the CEO of your business. Let's take away the word and look at what we're really talking ... Read More about Understanding your Analytics – What to Track and Why It’s Important
How To Stand Out as an Interior Designer
Interior design is a highly UNregulated industry and as a result, the barrier to entry is low. It's a great career choice for anyone who loves decor and design. The range of designers goes from those with a 4-year degree to self taught, with all types of variations in between. So how do you stand ... Read More about How To Stand Out as an Interior Designer
The 5 Big Mistakes You’re Making with Your Newsletter
When you're busy and burning the midnight oil just trying to keep all the balls in the air it might feel like a major accomplishment to just have sent out a newsletter. And it is (round of applause for you!). But then you check your stats and there's nobody clicking your links, you've got too many ... Read More about The 5 Big Mistakes You’re Making with Your Newsletter
GREAT SYSTEMS CAN SAVE YOU HOURS
Whether you went to school and studied design or you're self taught, you probably feel that there's a knowledge gap in your business. Everyone else is doing it better than me. I'm failing as a business owner. Creativity is abundant and you're confident in your designs but the organization and ... Read More about GREAT SYSTEMS CAN SAVE YOU HOURS
3 Ways to Use your Blog Content Effectively (plus a download)
Adding Strategy Sessions into my business has allowed me to uncover a couple of the most significant frustrations that interior designers are facing right now. There's not enough time for all the content creation that's required, especially if you're a one man/woman show. There's an easy way to stay ... Read More about 3 Ways to Use your Blog Content Effectively (plus a download)
Blog vs Newsletter. Which is Better for your Interior Design Business?
In the last six months this has become the most frequently asked question on my discovery calls. For a lot of you it's not financially feasible to outsource both so the question of blog vs newsletter is an extremely important one. I have to start with the answer that may have you rolling your ... Read More about Blog vs Newsletter. Which is Better for your Interior Design Business?